Is Empty Visibility a Waste of Media Money?
There are many ways to waste your money in the media. But the most promising, traditional, well entrenched and the legendary way is to buy visibility but making sure that it’s empty. Every marketer, every advertiser is looking for visibility, Every penny spent in marketing has the sole purpose of ensuring visibility. Wherever your eyes go, whether it’s the skyline of a city, or the sky. Whether a street, a cell phone screen, a celluloid screen or the television screen, your brand must be seen. After the invention of social media, brands started suffering from FOMO. They feel that they…